The Return of “Made in the USA”
A key impetus for the “Made in the USA” resurgence is more about business expenses.
The Coca-Cola Wars: Can Anybody Really Tell the Difference?
While few people can reliably discern any difference in a blind taste test, Coca-Cola is winning in its branding war with Pepsi.
Can Information Fight Fat?
New FDA regulations requiring prepared food retailers to disclose calorie content are counting on it to fight fat.
What’s in a Brand Name: the Sounds of Persuasion
The mere letters and sounds used in a brand name can have a curious impact on its reception by the public.
The Demographics of U.S. Holiday Gift-giving
In a 1991 paper for the Journal of Consumer Research studied the effects of income, family size, and other demographic differences on gift-giving patterns.